Filter and serve. Show why you have a company that sells fishinggear, jeans or trips through the Mohavi dessert. You own this stuff. What you find interesting in your field matters and is an easy way for others to stay up to date.
Be a brand builder
Combine yours or your company's social media updates with updates from employees and from the people and websites you follow. The full picture of your company's identity through (user-generated) content.
Take control of the message
Bridge the gap between the social media you use, the information that inspires you and the channels you publish on. Convert visitors into followers and followers into customers by reshaping the message across platforms.